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May 30, 2007 / news
RACING FOR BUSINESS AND PLEASURE: COMPASS360 WINS CLIENTS ON THE RACETRACK
TORONTO, CANADA — Karl Thomson, RGD, has turned his passion for car racing into a motorsports marketing specialization. Thomson, Creative Director and Managing Partner of Compass360 in Toronto, has been racing professionally since 2004. This year, his team is running three Acuras in the Grand-Am racing series. After two wins in four races, he and co-driver Billy Johnson are currently in the lead for the Grand American ST-class Driver's Championship.
But it's not all play and no work. His bright orange and black Acuras have proven to be great advertising vehicles for the Agency. "We've begun to work with other teams in helping them improve their brands," says Thomson. "And of course, many of the drivers have relationships with other companies and so we use racing as an opportunity to introduce our branding and advertising practice to those firms.
"Folks often tell me they think the Compass Racing team has the best branding of any in the paddock, which I think is a sign we're doing things right. I enjoy combining two of the things that I'm really passionate about: design and racing."
(Courtesy DesignEdge Magazine.)
May 26, 2007 / news
Lime Rock, CT – After making the cross-country trek from California to the tight, twisty confines of Lime Rock in record time, the Compass360 Racing team had every expectation of another good result to follow their win at Laguna Seca. All three of the team's Acuras were freshened and ready to race, thanks in no small part to the hospitality and assistance of Los Angeles-based sponsor Skunk2.Continue Reading
May 19, 2007 / reports
Monterey, CA – The three-car Compass360 Racing team had much to celebrate this weekend at Laguna Seca, scoring their second win of the season for Billy Johnson and Karl Thomson. Karting star Matt Pritiko, driving with Eric Powell, also marked his second top-ten finish this season. And Beau Buisson, with Taz Harvey, had their Acura up front for much of the race. The fabled Laguna Seca circuit hosted the fourth round of the KONI Challenge series, where the racing proved to be exciting from flag to flag, for fans and competitors alike.Continue Reading
May 1, 2007 / news
Buttonwillow, CA – For the third time in succession, BIlly Johnson was victorious in his Factor-X Acura FX500 NSX. The most recent meeting was held at southern California's challenging, classic facility Buttonwillow. Utilizing the NSX's new Moton shocks, Billy fine-tuned the car's handling so that it was perfect for the undulating circuit. "The Motons made a huge difference in the performance of our NSX," noted Johnson. Billy won victory in the Modified RWD class, and also took top honors in Modified Overall. Impressively, he was fifth fastest overall, including the Unlimited Class.