THOMSON HIGHLIGHTED IN DESIGN EDGE MAGAZINE

RACING FOR BUSINESS AND PLEASURE: COMPASS360 WINS CLIENTS ON THE RACETRACK

TORONTO, CANADA — Karl Thomson, RGD, has turned his passion for car racing into a motorsports marketing specialization.  Thomson, Creative Director and Managing Partner of Compass360 in Toronto, has been racing professionally since 2004. This year, his team is running three Acuras in the Grand-Am racing series. After two wins in four races, he and co-driver Billy Johnson are currently in the lead for the Grand American ST-class Driver's Championship.

But it's not all play and no work. His bright orange and black Acuras have proven to be great advertising vehicles for the Agency. "We've begun to work with other teams in helping them improve their brands," says Thomson. "And of course, many of the drivers have relationships with other companies and so we use racing as an opportunity to introduce our branding and advertising practice to those firms.

"Folks often tell me they think the Compass Racing team has the best branding of any in the paddock, which I think is a sign we're doing things right. I enjoy combining two of the things that I'm really passionate about: design and racing."

(Courtesy DesignEdge Magazine.)