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Aug 22, 2012 / news

SLIME SIGNS ON WITH ANDREW NOVICH FOR GRAND-AM CAMPAIGN

Compass360 Racing Driver to fly new livery at Laguna Seca and Lime Rock Park

(San Luis Obispo, CA) -- Andrew Novich's #74 Honda Civic Si will hit the track in a decidedly different look at the next Grand-Am Continental Tire Sports Car Challenge race, at the iconic Laguna Seca raceway in Monterey, California on September 8th, 2012. The traditional Compass360 Racing orange will be replaced by the bright green of Slime, the worldwide leader in tire care.

Novich, from nearby Novato, CA, will use his home track event to welcome his new sponsor, maker of a wide range of tire repair products. "It's really exciting to have Slime on board with us for the rest of the season," said Novich. "They do a lot of really unique and interesting activities in their marketing, and I'm glad to have them move into the world of sports car racing with me."

In addition to primary sponsorship on the Street Tuner-class #74 Honda that Novich shares with co-driver Adam Burrows, Slime will be doing product sampling at the Compass360 transporter, entertain corporate guests, and have some unique give-aways for the fans during the Fan Walk immediately prior to the race. "Chris Auerbach and the folks at Slime have been really great to work with," explained Novich. "They make an amazing product that we can use our motorsports program to market aggressively."

Slime's General Manager, Chris Auerbach was similarly enthusiastic. "Andrew's really impressed us with his performances on track and in front of the SPEED cameras. He's led a couple of races this year, stood on the podium and we think he's the kind of driver that will do right by Slime."

As the worldwide leader in tire care, Slime offers a complete line of products, ranging from liquid tire sealant, to a full line of auto accessories and inflators. Slime offers a category solution while giving customers the tools they need to care for their tires, save money, and stay safe. Additional information on the full line of Slime tire repair and inflation products is available online at http://slime.com.

Andrew Novich is in his second season of Grand-Am competition with Compass360 Racing. One of the rising stars in sports cars, Novich (who turns 20 the week before the Laguna event) is proving his mettle in one of the hardest-fought championships on the continent. He and Burrows currently sit seventh in championship points, with a top finish of third (at Mid-Ohio).

The green flag drops on the Laguna Seca round of the Continental Tire Sports Car Challenge on Saturday September 8th at 2:30pm. It will be broadcast, tape-delayed, on SPEED. Tickets are available for purchase at the track or at http://grand-am.com.

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Since 1989, Accessories Marketing, Inc., The makers of Slime, has been committed to providing customers with high quality, innovative tire care products. Slime sealant is the most widely distributed brand of liquid sealant in the world. The company’s products are distributed in more than 80 countries and sold at more than 60,000 retail distribution points worldwide. With distribution facilities in the United States, Europe, Australia and Asia, major OEMs in the automotive, motorcycle and bicycle markets have come to rely on Slime sealant to prevent and repair flat tires. Slime is the preferred tire sealant of the American Automobile Association (AAA), keeping members on the go. Accessories Marketing, Inc. is an ISO 9001:2000 manufacturer. 

Compass360 Racing (C360R) is the motorsports division of Compass360 Brand Architects, a Toronto-based firm offering marketing expertise to clients in diverse industries across North America. The team, with support from Honda Performance Development (HPD), fields four front-running Honda Civic Si's in Grand-Am's Continental Tire Sports Car Challenge, winning series Championships in 2011, 2010, 2008 and 2007. C360R also fields four Hondas in SCCA Pro's World Challenge Touring Car series, winning the series championship in 2011. The team won the Canadian Touring Car Championship in 2010. For details visit http://C360R.com.