Karl Tells Malvern Students About Racing

Our Team Principal Karl Thomson was honored to speak to the students of Malvern Collegiate in Toronto today. These young adults are remarkably knowledgeable about racing, cars, branding and marketing, and Thomson was impressed with their interest.

“These kids are the new fans of road racing on this continent,” he said. “They’re savvy, understand how marketing works, and are very brand-aware.” Indeed, much of the discussion was on automotive brands, including Honda, Acura and Porsche, and how they establish permanent bonds with their enthusiasts worldwide.

“We’re proud to be ambassadors of the Honda and Acura brands,” remarked Thomson. “When you see how strongly this next generation relates to motorsports, it’s really quite exciting. These new fans simply love street stock racing!”

Indeed, we’re hoping to see a bunch of Malvern students at Mosport for the Father’s Day race.