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At the Canadian Motorsports Expo today, Canadian Touring Car president John Bondar announced the launch of a new website for the series, designed by Toronto-based branding agency Compass360. As part of a comprehensive overhaul of the CTCC corporate identity in partnership with Baker Vandertuin, also of Toronto, the website forms the cornerstone of a communications program "designed to help us create broader awareness and ultimately grow the series," said Bondar.
Durabond/Compass360 Racing's Championship-winning #72 car, driven by Anthony Rapone, was on display at the CTCC booth, alongside the Castrol Edge Hyundai of Bob Attrell. "We're thrilled to be a part of the further growth of Canadian Touring Car, both on track and helping with marketing communications like the website," enthused Compass360's Managing Partner Karl Thomson.
Bondar also announced the continuation of Castrol as title sponsor, marking their fifth consecutive season with CTCC. "We are proud to have been partnered from the beginning and delighted that so many competitors have switched to Castrol's EDGE Advanced Synthetic oil since its introduction last year,” stated Marsha McLaughlin, Communications Manager, Wakefield Canada Inc. (Castrol).
The series also announced a new tire partner for the 2011 season. “We are very excited to welcome Continental Tire as a for the next three years," stated Bondar. "Continental has developed a race tire based on the same performance principles that go into their ExtremeContact family of products. The ExtremeContact race tire will be the official and exclusive tire of the CTCC. We look forward to working with the entire Continental team under the guidance of their Marketing Manager Terry Smouter,” stated Mr. Bondar.
“CTCC is the top road racing series in Canada and we are extremely proud to be the presenting sponsor of the series. This partnership allows us to expand our marketing reach and to promote the performance of our ExtremeContact line of tires,” commented Terry Smouter, Marketing Manager, Continental Tire Canada, Inc.
The Castrol Canadian Touring Car Championship presented by Continental Tires is Canada’s only professional road racing series. Now in its fifth year, CTCC showcases race cars based on their stock street version. CTCC will be featured at Circuit ICAR, Mosport International Raceway, Honda Indy Toronto and Grand Prix de Trois-Rivières.
For details visit the Canadian Touring Car website.