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Feb 16, 2007 / news

COMPASS360 RACING ACURAS AT CANADIAN AUTO SHOW

Two of Compass360 Racing's KONI Challenge Acuras are on display at the Canadian International Auto Show. The team cars are the feature exhibit in the "Street Tuner" exhibit at the Rogers Centre, and includes the Daytona-winning #76 TSX and the pole-sitting #75 car. As part of the exhibit, the display cars will include weekend visits from the Kensai Tuner Girls.

"We're here for a number of reasons," said Kensai's Alan Shek. "It's a great opportunity to promote our brand to new customers, and to reinforce our racing heritage with existing clients. We're also able to promote the KONI Challenge and to raise interest in this year's Mosport event. And of course we're here in support of Acura."

Driver Karl Thomson noted, "Having our cars in this kind of high-visibility venue means all of our marketing partners are getting meaningful exposure to an important and hard-to-reach demographic in a very non-traditional way. The fact that our ST-class race cars are part of the 'Street Tuner' display makes the connection to that market even more powerful." The Canadian International Auto Show encompasses over 850,000 square feet across three large buildings in the heart of downtown Toronto, and is one of only four Internationally Sanctioned auto shows in North America (the others are Detroit, Chicago, Los Angeles and New York (every three years). It's the largest consumer show of any kind in Canada.
The show opened to the public on February 16th and continues through this weekend, ending Sunday February 25th. See the Kensai/Compass360 Acuras at the Rogers Centre (Skydome) and look for section 129 (just up the stairs from the GM Corporate display).