C360R’s TSX at Mosport Media Kick-off in Toronto

The C360R #75 Acura TSX was on display during Mosport’s media launch today.

Canadian racing legend Scott Maxwell and C360R’s Karl Thomson were in attendance to give a presentation to the invited media, and to provide some background on the KONI Challenge and road racing. Three drivers in the NASCAR Canadian Tire series were also in attendance, and there was an interesting discussion of what comprised a “stock car!”

The #75 currently sits second in the ST championship and was parked in front of the Mill Street Brewery, which resides in one of Toronto’s hip urban downtown hot-spots, the Distillery District. The event was very well attended by the media (encouraged, we’re sure, not just by the opportunity to hear from the drivers but also to sample some of Mill Street’s finest and we had the opportunity to talk about our unique marketing partnership with Harper Collins Canada, promoting the book, THE ART OF RACING IN THE RAIN.

We’re figuring for some really good national and local press for the event, and a good fan turn out.

(Scott Maxwell at left, Karl Thomson on the right.)